Propaganda Analysis

Hey Everyone! Was anyone able to actually write a 1000 words for their analysis? I tried so hard but I could only come up with 500ish! If you have some time please read mine and let me know what you think!

The piece of propaganda I've chosen to analyze was presented by Memphis City Schools on their website. It's an ad for the district's community awareness campaign, “Every Child. Every Day. College Bound.” Memphis is full of minorities and lower class families that don't have many advantages. The Memphis City Schools Board of Commissioners voted on this campaign to help communities understand that becoming college bound is not limited to your race, social class, or ethnicity. The purpose of “Every Child. Every Day. College Bound.” is to persuade the citizens of Memphis that the School Board is providing the city's children with quality education while preparing all students for college.

The ad shows a small picture of three, smiling students of different races wearing graduation caps and gowns. The pictures is next to a background filled with clouds against a blue sky with the campaign's phrase in big bold black letters on top. The picture of the three kids graduating is used to promote the campaign's positive vision of students, regardless of their race and social class, succeeding in our city's schools. The words of the phrase are printed big and bold to catch and command the viewers attention while the choice of sky background is to influence a feeling of hope that our city's youth will be able to achieve their dreams.

“Every Child. Every Day. College Bound.” is trying to appeal to the common man by choosing ordinary language and blunt words to identify with the average citizen. The campaign has chosen a slogan that affects the emotional appeal of the audience. The motto inspires the campaign's intended attitude of optimism and hope towards equal education for every single student in Memphis in order to win the support and confidence of the community.

The campaign's motto, “Every Child. Every Day. College Bound.” is promoting the idea that every child deserves a quality education and a chance to go to college, no matter where they live or what race they are. I think this piece of propaganda paints a picture of a large part of American culture. For centuries, part of the American dream is to earn a high school diploma and go to college in order to get a good paying job. From the time we enter elementary school, the idea of doing well in school and becoming college bond is promoted to us by our families, society, and school systems. This shows education is a very important cultural value not only in our city, but also in our country. Education is important because without we are vastly limited in what we can accomplish. Graduating from high school and receiving a college education has become a cultural value all over the country because it leads to better jobs that will make our future more enjoyable. With a well paying job we gain comfort, respect and wealth that ends up making our lives easier.